One volunteer

There’s an old saying: One volunteer is worth ten pressed men. It is a saying that stems back to the days of early sea travel when people used to ‘press gang’ the crew. That is, gangs used to go [...]


Design is how it works. Steve Jobs once said “Most people make the mistake of thinking design is what is looks like. People think it’s this veneer – that the designers are handed this box [...]

A team mission

Ken Kocienda boiled down the Apple product development process and culture into a single paragraph. He describes it as: A small group of passionate, talented, imaginative, ingenious, ever-curious [...]


Apple knows how to build products that people love. In order to accomplish that, they use empathy to learn a lot about their users. They don’t always take the ideas or solutions of their [...]

Wicked problems

A wicked problem is defined as: “A social or cultural problem that is difficult or impossible to solve for as many as four reasons: incomplete or contradictory knowledge, the number of people and [...]

Showing up

In a previous insight I used a quote by Woody Allen: 80% of success is showing up. This applies when developing new products, services or systems as well as when things are live and operational. [...]