Dissonance theory

When you or I willingly do something that we know might not be the best thing to do for ourselves or for others it’s called cognitive dissonance. Festinger’s cognitive dissonance theory [...]

Avoiding irrelevance

“For anyone in business, the rapid cycling of their valued products into generic stuff is a dark and constant fear.” – Kevin Roberts One of the reasons why many firms are shifting from a [...]

What would Terry do?

From time-to-time, we all get stuck with our own ideas. We need inspiration and new sources of innovation if the normal interactions from your teammates and colleagues do not help solve your [...]

Schedule sensitivity

One of the toughest challenges in business is reaching the right decision makers. Some believe that the continuous flow of email campaigns will make the recipient eventually give in and respond, [...]

Customer intimacy

It’s likely you’ve read the HBR article from 1993, Customer Intimacy and Other Value Disciplines. If you haven’t, you must. It does a great job outlining the three main tenets of building a great [...]

Knowing and doing

Someone once wisely said, “it’s not knowing what to do, it’s doing what you know” – this is not only true in the most obvious way, it’s also something that we all struggle with. Practically and [...]

You are not so smart

David McRaney in his book ‘You are not so smart’ describes 48 ways that your memory and brain is mostly fiction and the way we are all deluded on a regular basis. This work builds upon the Nobel [...]

Be part of the answer

This week I was remembering the story shared by the Heath’s in their book, Switch, where they share the story of Tom Watson (CEO of IBM at the time) who had an executive who made a business [...]