What is value?

What is value? This is probably the question asked most often. It’s both a little strange and rather comforting to think that most of the companies we work with have such trouble defining value. [...]

Little and often

In this video by Simon Sinek, https://www.youtube.com/watch?v=\_ztgMxdXafI, he poses a set of questions on when you know something became true. His example of going to a gym and trying to work [...]

Schedule sensitivity

One of the toughest challenges in business is reaching the right decision makers. Some believe that the continuous flow of email campaigns will make the recipient eventually give in and respond, [...]

Completely delighted

We often talk about deliberately delighting our customer. I’ve heard some people say in the last year that ‘delighting’ is now an overused term. It’s probably true, as is the case [...]

Knowing and doing

Someone once wisely said, “it’s not knowing what to do, it’s doing what you know” – this is not only true in the most obvious way, it’s also something that we all struggle with. Practically and [...]

Fast and slow

Yesterday, we shared 3 normal biases affecting all of us. One of the other major findings from Kahneman and Tversky’s work was that there are two primary ways for our brains to work. This is [...]

Forming habits

I’m not convinced that it really takes 21 days to form a habit. I’m not convinced it doesn’t. What I am convinced about is that unless you want to get something done, it won’t get done if you’re [...]

Who are “they”?

Do you know who “they” are? You must, because you’re constantly referring to them in the same way I do and many of us do. Each time we are trying to emphasize a point, we find ourselves referring [...]