Visualizing why

When setting out goals or identifying problems it’s often helpful to get to the root cause of the reasons. The 5 Whys technique is an excellent way that can help teams uncover these underlying [...]

Searching

Alex Osterwalder says that the biggest problem trying to run a startup like it’s an established company is that the business model hasn’t been discovered. He (and Steve Blank before him) suggest [...]

Product-market fit

In product management circles, there is much talk about Product-Market fit. That is the amount of alignment between your product idea, the product execution and the market acceptance of it. Much [...]

Test first

Over the last 30 years, there have been a number of approaches to software development that have attempted to help engineers ‘build quality in’ to a system, rather than leaving testing to the end [...]