Customer intimacy

It’s likely you’ve read the HBR article from 1993, Customer Intimacy and Other Value Disciplines. If you haven’t, you must. It does a great job outlining the three main tenets of building a great [...]

Incremental planning

Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” The whole idea of properly planning and preparing isn’t a new concept. We all [...]

Writers write

An obvious statement. One that I sometimes find easy to forget though. I have been talking about writing for some time. I’ve always wanted to write well. I am an avid reader. I’ve read many [...]