Exceed cost with value

Here’s a simple test: think about a product or service you’ve recently paid for that has provided a customer / user experience that is better than you expected. How has that made you feel about [...]

Build your audience

One of the biggest differences between a start-up and an established enterprise is the audience they have. Enterprises have customers. Even when creating brand new products and services they are [...]

Embarrassed

Reid Hoffman, the founder of LinkedIn, once said if you’re not embarrassed by your idea when you launched it, then you’ve launched it too late. He has since qualified this by saying that he isn’t [...]

Defining success

At a product management event I attended recently, one of the speakers made an interesting point. He said you shouldn’t judge the success of a product manager by the success of their [...]

What is a product?

Many people have tried to define what a product is. Most of the time the debate centers on whether it includes service as well as a tangible object, what it means on the internet or if it needs [...]