Maintaining status

There are very few things in business more satisfying to see than an employee who is selfless, one who puts others first and cares about the company they work for as much as the customers they [...]

Build your audience

One of the biggest differences between a start-up and an established enterprise is the audience they have. Enterprises have customers. Even when creating brand new products and services they are [...]

Trust and fear

“Fear can be created quickly; trust can’t.” – Ed Catmull There are many things that can get in the way of people doing their best work. Many of the most damaging ones actually end up in [...]

Dissonance theory

When you or I willingly do something that we know might not be the best thing to do for ourselves or for others it’s called cognitive dissonance. Festinger’s cognitive dissonance theory [...]

More telling vs selling

If you’ve read The Challenger Sale then you’re familiar with the book’s main premise; educating, challenging and consulting with your customer has greater benefits than selling them something. [...]

Leading from the front

There is a good argument to be made that while there are differing leadership styles, leading from the front is one that is making a significant comeback. The phrase itself is something I hear [...]

Total transparency

The US recently announced that it might look at years of social media history for those applying for a visa. This raises some questions about free speech, personal privacy and how it all relates [...]