Our greatest assets are our people; those that work in our company but also those we work with in customer environments and colleagues in industry. we’re convinced that one of the most important things we can do is connect our customers with others, simply for the purpose of helping them network and build their own relationships. Some of the most important customer relationships we have stem from someone making an introduction. We invest time in introducing people who could add value to the relationship; peers in our network, team members to share insights, invitations to gatherings or conferences.
Make a list of the people you know that could add value to your customer. Try introducing them to one person this month – no strings attached.