Digital has changed the way companies respond to change. The ambitions behind a digital enterprise mandate that organizations are organized quite differently than traditional businesses. This means that we need to rethink, or rather, remember what we started out to do.
“Enterprises are paid to create wealth, not to control costs. But that obvious fact is not reflected in traditional measurements” – Drucker, Peter – The Essential Drucker
Remembering that our focus is about serving customers and through that, creating value, is one thing that will help us look at our organizations differently.
Cost control is necessary in every business but it isn’t a strategy for digitally minded companies that are looking to create value.