Emergn – BlueL WhiteT TransB

From projects to products – part one

The problem with project management


Wednesday, September 26, 2018 @ 5pm GMT / 12pm EST

For a long time, businesses have invested in new ideas, products, services and change initiatives using a project portfolio investment approach. In this they’ve leaned on traditional project management approaches that ultimately prioritize process and methodology over the thing that should matter the most: the customer. The best products are developed to solve a customer need or desire, because once you’ve built a solution that satisfies a small segment of customers, it’s much easier to gain traction and reach an entire market segment with a product that people will actually buy.

When thinking about the different capabilities of your business as ‘products’ that can be invested in over different time-frames to continually improve the over-arching value proposition, you get different results and performance.

Join the experts at Emergn for part one of a webinar series that will provide guidance on how you can transition to being a product-based organization.

In this webinar, you will learn:

  • Why moving from project management to product development puts teams on a path to bring betters ideas to market, faster
  • The three things successful organizations do to create products customers actually want to buy
  • How to get to a product that’s the ‘right’ size for your customer and market

Register now: