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Lessons learnt on the journey to Product Management

How TUI shifted their focus from a project to product approach


Wednesday 5th April 2017 @ 5pm GMT / 1pm EST

TUI Group

TUI Group are the largest leisure, travel and tourism company in the world, made up of tour operators, hotels, airlines, and cruise ships.

Like many organizations today, TUI Group recognized the need to shift their focus from a projects to product approach, by raising the skills bar for their product managers and looking at organizational alignment between business and technology.

In this live webinar Emergn’s Brian Hanly will talk with TUI Group’s Elliot Antrobus-Holder (Group Head of Digital Product) about their journey so far, moving from Project Management to Product Management. Elliot will share his thoughts on the ‘do’s & don’ts’ and the benefits that TUI are experiencing from making the change, including:

  • Reduced idea-to-market lead-time by over 50% 
  • Maximizing the time spent on the most valuable work
  • Building a very active Product Management community of practice
  • Creating a common language and purpose between business and IT delivery

The webinar will last for 20 minutes with 10 minutes for Q&A. Register now to hear how a shift from project management to product management can help you.

If you have any questions in the lead up to the webinar, please email us.

Register your place now:


Elliot Antrobus-Holder

Elliot Antrobus-Holder


Elliot is an experienced leader of Digital transformation. He is passionate about providing excellent customer experience and is an expert at driving change through complex multi-national organizations. Elliot has a proven track record for delivery of commercial growth, cost reduction and innovation through digital channels.
Brian Hanly - Co-founder and SVP

Brian Hanly


Brian’s primary responsibility is the direction, management, and growth of Emergn’s EMEA practice. Brian brings his extensive business experience to companies to help them transform how they deliver value to their customers. He is a passionate believer in education led transformation and the power of Value, Flow, Quality (VFQ) to help companies improve the way they work, forever.