Music forms an integral part of the story, pace and emotion of a film. Have you ever tried to watch one with the sound off? They just don’t have the same effect. It’s the music that often really [...]

People buy promises

“People don’t buy features — they buy promises”  – Bernadette Jiwa In her book, Difference, Bernadette explores all the factors that can help you build a differentiated product that matters. She [...]

Our customers don’t know what they want

I was having my car serviced the other day. It wasn’t a regular service, but a manufacturer’s recall meaning that I didn’t have to pay for it. Still I had to arrange an appointment and drive to [...]

I’m only doing my job

On a flight last Wednesday we had a little accident. The kind that involves small, tired kids, food and a chain reaction. You get the gist. As we were trying to clean up, necessarily blocking the [...]