Focus on outcomes

Keep your eyes on the goals When introducing any new method or framework, or any other way of working, it’s important to keep stepping back and considering the outcomes. It’s easy to get pulled [...]

Our customers don’t know what they want

I was having my car serviced the other day. It wasn’t a regular service, but a manufacturer’s recall meaning that I didn’t have to pay for it. Still I had to arrange an appointment and drive to [...]