cookie cutter

I have an unspoken agreement with several well-known brands across a few different product segments; if they build it, I’ll buy it. We all have our favorite products and brand loyalty isn’t an [...]

Dream big, work hard

Dream big. Work hard. Doing one without the other probably won’t work well. Dreaming without hard work will likely lead to missed opportunities and frustration. Working hard without having a [...]


Music forms an integral part of the story, pace and emotion of a film. Have you ever tried to watch one with the sound off? They just don’t have the same effect. It’s the music that often really [...]

Good examples

Mark Twain once said, “Few things are harder to put up with than the annoyance of a good example.” Unfortunately, when you’re put on the spot to conjure up a good example for a given situation [...]

Performance oriented

It’s entirely accurate to say that we measure performance by what we do simply because those actions produce results, sometimes good and sometimes bad. There is another side to performance – the [...]

Taking the long view

“If everything has to work in 2-3 years then that limits what you can do. If you give yourself the breathing room to say ‘I’m ok to take 7 years’ then all of a sudden you have way more [...]

Use opposites

Recently, during a conversation with a client about HR policy, we were trying to get them to think differently and not get too committed to a system implementation, or solution and the typical [...]


”We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better” – Jeff Bezos [...]