Why the basics are still basics

Think about the onboarding process you have for new team members. You follow a common set of steps to ensure that they have what your company believes is required to get them started correctly. Think about any process you follow to do your work or to manage your fitness.

Almost everything we do in order to do something requires a set of steps that we might refer to as basics. It’s an overused phrase that has lost its luster – stick to the basics – and it means just that, stay with what you know works. Our challenge is often that we either ignore those basic components or we try to over-engineer them. Imagine a pilot deciding to try out a new set of ideas on how to fly the plane while you’re a passenger along with a couple hundred more people? There’s a reason that following a basic set of procedures or steps makes sense.

For example, the idea behind an MVP (minimum viable product) is exactly that – what is the smallest set of features required to make the product possible? To say it another way – how do we stick to the most basic features that will demonstrate the viability of this product? This doesn’t mean we make the product dull, it means we apply a mindset that starts with simplicity in order to capture the most fundamental pieces. Complexity can come later.


For the jobs to be done this week, do you know what the basic steps are and how to best apply them?

Related content