”We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better” – Jeff Bezos

There is a lot of talk in Enterprises today about becoming customer focused. Amazon’s stated goal is to be ‘The Most Customer-Focused Company on Earth’. That’s quite a bit more committed than most. That’s an obsession.


What do you think the most customer-focused company on earth would feel like? How would it differ from your current environment? What would you do differently?

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