At the heart of every story is change. It’s often accompanied by conflict, intrigue or a journey of some sort. But, without a change there is no story.
Ernest Hemingway is often credited with writing a story in six words. It goes like this: For sale: baby shoes, never worn.
Now, whether it was Hemingway or not (there are various attributions), it’s a succinct story which leaves a reader thinking about what change might have occurred. It has the ability to create an emotion.
When Hans Zimmer scores the music to blockbuster films he tries to come at it from a similar viewpoint. His advice is “find the simplest tune that carries your story.”
When implementing any change initiative, think through the ‘simplest’ version of your tune. It’s likely to make the most compelling story in the end.