Einstein once said, “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.”

As we come to a point where we can all access data, knowledge and news (fake or otherwise) as quickly as each other, Einstein’s quote is even more important today.

What we do with the knowledge we have, how we choose to present it or use it and what insights we can glean from it, comes from our unique imaginations. This is what leads a product to succeed or fail. In a recent HBR article, Joseph Pistrui wrote about the future of work where he suggests that imagination, creativity and strategy are where we need to focus our time and effort today.


With your team take 30 minutes this week to imagine what your product, service, software or change might lead to. Consider it over the next 6 months, 1 year, 3 years or, maybe, much further out.

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