Performance oriented

It’s entirely accurate to say that we measure performance by what we do simply because those actions produce results, sometimes good and sometimes bad.

There is another side to performance – the things we don’t do. This is the side that speaks to focus; where we spend our time, how we plan for success, how well we understand our work/customer/strategy/goals. It’s really easy to get caught up in following routine or the crowd but excellent performance considers what’s being left out.

“Note to self: It’s a good idea to ask, ‘What am I not doing?’”  – Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Great performers frequently ask themselves what they’re missing or can do better. It’s a continuous introspective strategy that doesn’t settle or accept things as they are. It’s not about paranoia or being neurotic – it’s about the clarity of purpose and knowing why the results need to be a certain way.


It’s a bit like the person who says they’re humble. Humility is a character trait you don’t recognize about yourself. If you ask yourself what you’re not doing and can’t think of anything, well…

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