“Look, don’t see, listen, don’t hear. The more you engage, the longer you survive.” – Jack Reacher

So, creating new, amazing products and experiences isn’t the same as being an action adventure, but the ideas behind the quote above made me consider the tenacity required to build something unique, great and valuable. The more you engage, the more you observe, the more you interact and the more you desire to learn about your customers, your solutions and your opportunity, the more likely you are to create something that grows, survives and thrives.


How are you spending your time today learning about how your work impacts users?

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