Teach someone

There is a litmus test for testing the quality of a management team. It’s not something unusual but it might be awkward for some on the team. Are you ready?

Here it is:

Ask each member of your management team to explain what the company does, why (purpose) it does it and how it does it.

You might be surprised by the answers, yet in too many cases, executives and senior managers often only know a part of the story and worse, they can’t really teach others what they need to know in order to be most effective on the company’s behalf.

Imagine hiring a sales manager who never read the case studies, website content, customer contracts and marketing materials you’ve created. How long would that person really last and how effective would they be in teaching their salespeople how to best position the company?

“No one learns as much about a subject as one who is forced to teach it.” ― Peter F. Drucker

While it’s not necessary or even prudent to know everything about everything in the company, it’s quite important to know enough so that we can bring others along.


What will you do this week to be sure that you can pass the litmus test? It’s a great responsibility but also a great opportunity.

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