Bruce Springsteen’s Dancing in the dark has a great line it.
You can’t start a fire without a spark
How much wasted effort do organizations exert on rolling out change and training programs without making the impact that they desire? I think anyone who has been involved in or been on the receiving end of large-scale change would likely have an opinion. And it is likely that the answer is a lot!
You can’t start a fire without a spark. Without a piqued interest. A reason to change. An answer to the question: Why? It’s hard to see how effectively change will take hold without this spark.
To make a fire you need three things: fuel, oxygen and an ignition (a spark). Information and effort forced on people without the spark is a waste.
How might you spark the interest of the people you are working with to better engagement with your goals?