Recently, Clayton Christensen shared some insights on innovation in an article titled Innovation Is The Answer, published in Chief Executive.
Clayton describes one of the theories that he teaches called the theory of interdependence and modularity. This theory speaks to the idea that you can’t solve part of the problem if you’re not prepared to answer the whole problem. He cites organizations like Dell and the U.S. Postal Service.
If you consider the impact of that theory in your organization, what questions does it immediately raise about how your viewing a current problem? For example, if your inspiration is to create a more product centric idea to market capability, but the mindset of your organization doesn’t stretch across that whole lifecycle, then you’ve solved only part of the problem.
Wrapping our arms around the whole problem will help us understand how to solve it in parts.