A modern and intuitive user experience can make all the difference between a successful or disappointing product. It’s all about keeping your customer at the core of design decisions. The Emergn team leans on the core pillars of design thinking and user validation to create user-oriented software products and services that are consistent and high-quality.
Designing for the customer
Our design decisions are never based on guesswork. Instead, our work is backed by deep research into user experience and a development approach that favors deliberate experimentation and rapid prototyping.
The result? Intuitive products that customers love to use.
Creating great user and customer experiences starts with deeply understanding them. We use techniques to uncover the needs of users so that we can build tests and experiments that we put in front of users for feedback.
We’ve gone from detailing requirements to creating assumptions. The certainty of ‘We know’ is being replaced by ‘We believe’. ‘Let’s build it’ is being replaced by ‘Let’s test it’.
The job of product management is now to explore a customer problem space and find product-market fit as quickly as possible, before scaling and investing more precious capital. It’s an exciting space that requires Design Thinking skills and a willingness to spend time with customers (current and prospective). The environment you help shape needs to enable delivery teams to engage directly with customers, and their needs. In short, it’s about getting developers as close to customers as possible so that ideas can be validated and evolved quickly.