Cookie Policy

This Cookie Policy (“the Policy”) describes the cookies we use on our website (the “Site”) and your choices for managing them. Please read the Policy in conjunction with our Site Privacy Policy.

Managing your cookie preferences

You can manage the cookies we use when you visit our Site by accepting or declining all non-essential cookies. 

To withdraw your consent and change your cookie preferences, see the Help section of your browser. You can control cookies, including preventing or stopping the installation and storage of cookies through your browser settings and other tools. Most browsers will allow you to block or refuse cookies. However, you may need to manually adjust your preferences each time you visit a site. Please note that if you block certain cookies, some of the services and functionalities of our Site may not work.

About cookies 

A cookie is a small file of letters and numbers placed on your device by a first or third party while you browse a website. The file is used to uniquely identify and recognize your browser or device. This information is transmitted back to the server. Depending on the type of cookie, it can perform various functions such as remembering the contents of a shopping cart or a visitor’s preferences, customizing the visitor’s experience, analyzing how the visitor uses the Site, or delivering ads targeted to the visitor’s interests. 

How we use cookies on our site

We use essential cookies on our Site that are necessary to make it function, analytics cookies to understand how visitors use the Site, and performance cookies to help with additional functionality and for other related purposes. We also use advertising/marketing cookies on the Site for our marketing activities which includes tracking by third-party services to help us create user profiles for marketing purposes. These profiles may be enriched with data from other websites and sources. While we place some of these cookies on your device, our advertising partners or third-party services providers may also place cookies on your devices when you visit our website. We may use similar web technologies such as pixels, which we refer to collectively as “cookies.”

Types of cookies

Type Function
1st partyA 1st party cookie is generally placed on your computer or device by the website you are visiting. For example, we may use a 1st party cookie to improve website security.
3rd partyA 3rd party cookie is placed on your computer or device by a source other than the website you are visiting to enable third-party features. This may include, for example, advertising, analytics, videos, or interactive content.
DurationExpiry
SessionA session cookie is temporary and lasts only as long as you visit the website. The web browser typically deletes the information in a session cookie once you close your browser.
PersistentA persistent cookie remains on your device after you close your browser. It expires based on a predetermined date or length of time or when you manually delete it.
Each time you visit the website that set the cookie, or you view an advertisement from that website while visiting a different website, the cookie is activated and transmits information back to the party that served the cookie.
CategoryPurpose/function
EssentialThese cookies are necessary to make the website work and you cannot disable them. For example, they may help you navigate around the website or visit a secure area of the Site.
Analytics and PerformanceAnalytics cookies track your usage of the Site. This information can be used for purposes such as understanding how our visitors use the Site, Site and content customization, or for advertising and marketing.
FunctionalityAlthough these are non-essential cookies, they help the Site perform and function as designed. For example, functionality cookies may help the website display videos, enable chat sessions, recognize whether you visited the Site before, or help with errors on the Site.
Advertising/ MarketingThese non-essential cookies provide functions such as helping customize your experience on our Site, tailoring ads based on your online activities and interests, and preventing the same ad from reappearing. We may share the information we collect from these cookies with third parties, or third parties may set these cookies on your computer or devices. Advertising and marketing cookies may track your activities.
Social MediaThese non-essential cookies permit you to access our social media page, share content from a website on social media platforms, link activity between a website and a third-party sharing platform or enable targeted advertising.

Cookies we use on our site

Essential cookies (required) 

Cookie name Description/functionDuration
cookiesMonitor option selected in the Cookie Consent bar to remember your preference to be tracked or not be tracked.Does not expire

Analytics and Performance cookies

Cookie name Description/functionDuration
1P_JAR
NID
_ga
_gac_UA-11299822-1
_gat_UA-11299822-1
_gcl_au
_gid
S
OTZ
Monitor current and historical web visits.730 days
__Secure-3PAPISID
__Secure-3PSID
__Secure-3PSIDCC
Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.365 days
APISID
HSID
LOGIN_INFO
PREF
SAPISID
SID
SIDCC
SSID
VISITOR_INFO1_LIVE
YSC
These cookies are set via embedded YouTube videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback. No sensitive data is collected unless you log in to your google account. In that case, your choices are linked with your account, for example, if you click “like” on a video. For more information, read the general Google Privacy Policy.365 days
cf_clearance
csrf.app
hubspotapi-csrf
hubspotapi-prefs
Hubspotutk
__hstc
__hssrc
__hssc
Monitor current and historical web visits.365 days
IfuuidMonitor current web visits.One Session
_hjid _hjTLDTest _hjSessionRejected _hjAbsoluteSessionInProgress _hjIncludedInPageviewSample _hjIncludedInSessionSampleMonitor current and historical web visits.365 days
AnalyticsSyncHistory
UserMatchHistory
_guid
cookie
lang
li.sugr
liap
lidc
lms_ads
lms_analytics
lang
sdsc
Connects web visits to LinkedIn profiles (cookies need to be accepted on both sites).
See for more information: https://www.linkedin.com/legal/cookie-policy
Does not expire
Google – Page ScrollGoogle Analytics uses when a user scrolls 25% or more on any page.Session – Tracking Pixel
Google – All UsersUsed when any user lands on the page. Session – Tracking Pixel
Google – Intelligent Automation Survey download.Used when a user fills out the form and downloads the IA survey.Session – Tracking Pixel

Advertising/Marketing cookies

Cookie nameDescription/functionDuration
cf_clearance
csrf.app
hubspotapi-csrf
hubspotapi-prefs Hubspotutk
__hstc
__hssrc
__hssc
 Monitor current and historical web visits.365 days
DSID
IDE
RUL
Build an audience of web users from all visits and specific visits for advertising.30 days
AnalyticsSyncHistor
_guid
cookie
lang
li.sugr
liap
lidc
lms_ads
lms_analytics
lang
Connects web visits to LinkedIn profiles (cookies need to be accepted on both sites).
See for more information: https://www.linkedin.com/legal/cookie-policy
Does not expire
U
Li_fat_id
_tmbid
Monitor current and historical web visits.30 days
APISID
HSID
SAPISID
SID
SIDCC
SSID
__Secure-1PAPISID
__Secure-1PSID
__Secure-1PAPISID
__Secure-1PSID
__Secure-3PAPISID
__Secure-3PSID
__Secure-3PSIDCC
Used for targeting purposes to build a profile of the website visitor’s interests in order to show relevant and personalized Google and YouTube advertising. Also used for fraud protection.712 days
_ssuma
ssi
Presents the user with relevant content and advertisements. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.29 days
cidTechnical data which includes:
  • internet protocol (IP) address
  • browser type and version
  • time zone setting and location
  • browser plug-in types and versions
  • operating system
Profile data which includes the perceived interests associated with the ID.
Usage data which includes:
  • web pages which have been viewed and the date and time of viewing
  • location
  • domain type
  • responses to an advertisement delivered by us for our advertiser clients
Consent to Relevant Advertising which includes the preferences you communicate to us.
90 days
AnjIcu
Uids
Usersync
Uuid2
Connects web users with advertisements seen on the internet. Specific information can be found on the creator’s site: https://www.xandr.com/privacy/cookie-policy/90 days
Centro-Scroll depthUsed to track the scroll depth of a user after clicking on an ad. Set at 25% or more of the page.Session – Tracking Pixel
Centro – Accounting is Key download
Centro – Footer form completion
Centro – Intelligent Automation Survey download
Centro – Project to Products download
Centro – Value of Ideas download
Used when a user submits the form on the footer or when a user requests the Accounting is Key, intelligent automation survey, Projects to Products or Value of Ideas thought papers.Session – Tracking Pixel
Crimtan – IA Survey download
Addaptive – IA Survey download
Used when a user downloads the IA 2021 survey.Session – Tracking Pixel
Addaptive – EngagementUsed when user engages with any part of the site (button click or download).Session – Tracking Pixel  
Google Ads – Footer form completion
Google Ads-Accounting is Key download
Google Ads – IT sourcing for Agile download
Google Ads – Projects to projects download
Google Ads – Solutions at Speed download
Google Ads – Uncertainty into Outcomes download
Google Ads – Work-based learning download
Google Ads – Value of Ideas download
Google Ads – Intelligent Automation Survey download
Used when a user submits the form on the footer or when a user requests the Accounting is Key, IT Sourcing for Agile, Projects to Products, Solutions at Speed, Uncertainty into Outcomes, Work-based Learning or Value of Ideas thought papers, and intelligent automation survey.Session – Tracking Pixel

Social Media cookies

Cookie name Description/function Duration 
AnalyticsSyncHistor
_guid
bcookie
lang
li.sugr
liap
lidc
lms_ads
lms_analytics
Connects web visits to LinkedIn profiles (cookies need to be accepted on both sites). See for more information: https://www.linkedin.com/legal/cookie-policyDoes not expire
LinkedIn – Drucker webinar signupUsed when a user signs up for the Drucker Webinar.Session – Tracking Pixel
LinkedIn – Footer form completion
LinkedIn – Accounting is Key download
LinkedIn – IT Sourcing for Agile download
LinkedIn – Projects to Projects download
LinkedIn – Solutions at Speed download
LinkedIn – Uncertainty into Outcomes download
LinkedIn – Work-based learning download
LinkedIn – Value of Ideas download
LinkedIn – Intelligent Automation Survey download
Used when a user submits the form on the footer or when a user requests the Accounting is Key, IT Sourcing for Agile, Projects to Products, Solutions at Speed, Uncertainty into Outcomes, Work-based Learning or Value of Ideas thought papers, and intelligent automation survey.Session – Tracking Pixel

Contact us

For additional information, you can contact us at [email protected].