“Thriving in the age of AI” is now available on-demand – Watch now

ON-DEMAND WEBINAR:
Steering AI to deliver real outcomes:Part 1 of the ‘Thriving in the age of AI’ series.

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Most organizations are racing to implement AI – but too often, the technology becomes the strategy. That’s when pilots stall, budgets balloon, and momentum dies.

In this session, Emergn experts Fredrik Hagstroem, Tim Bailey, Alex Adamopoulos II, and moderator Gillian Barnes, unpack what separates experimentation from execution. Drawing on data and insights from The Global Intelligent Delusion survey, our panel discussed why the biggest barriers to AI success aren’t technical – they’re organizational. Together, they’ll explore:

  • What it takes to keep AI in service of strategy. Set the outcome first, then choose where AI meaningfully accelerates it – not the other way around.
  • Why fast-learning cultures win. Make small, instrumented experiments routine, keep humans in the loop, and treat “intelligent failure” as fuel for momentum.
  • How product discipline turns pilots into progress. Prioritize with desirability, viability, feasibility (DVF), balance quick wins with bolder bets, and own value across the lifecycle.

Watch the on-demand recording to see how product-led organizations steering AI toward outcomes that matter and setting up the right conditions to scale.

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Speakers

Gillian Barnes

Moderator and Practice Lead, Business Analysis

Gillian is a trusted analyst and collaborator, passionate about helping teams improve the way they work and deliver value. With more than 20 years of experience she brings a user-centered approach to solving complex problems. Gillian is a mentor and advocate for the BA community, championing collaboration, continuous improvement, and the impact of great analysis.

Fredrik Hagstoem

CTO

Fredrik is a hands-on technology leader with over 25 years of experience in fintech, telecom, retail, and logistics. He’s known for making change happen at enterprise scale. Fredrik has led global transformation programs at companies like Walmart, Credit Suisse, and Maersk, helping their teams and leaders deliver real results through better use of technology.

Tim Bailey

VP, Client Enablement

Tim brings more than 20 years of experience driving human-centered product development and digital transformation. He helps organizations shift from project-based to product-centric models, champion the customer voice, and responsibly weave AI into strategy and delivery – using data and automation to speed discovery and decision-making. Tim is known for building energized, empowered teams that deliver measurable results.

Alex Adamopoulos II

Head of Product Development

Alex leads product development for Praxis, Emergn’s AI-driven workspace for building better products. With a background in design systems, user experience, and product strategy, Alex focuses on creating human-centered solutions that improve how teams work and deliver. He is passionate about advancing modern product practices and reimagining how organizations craft products and services that create lasting impact for their customers.