If you want to survive long term and have a future for the next five, ten, twenty years, you have to ask yourself, how are you going to systematically innovate, renew, come up with new products, value propositions, and business models. That sounds pretty simple, but it’s not because you need to create a whole new type of organization to be able to do that. Sometimes the conversation between portfolio and product is disconnected from the conversations around innovation; how they’re thinking about big ideas; how they’re considering new business models; where they’re gonna make their next billion dollars from. There’s no such thing as a strategic competitive advantage anymore because business models expire all the time and faster than ever before. The real competitive advantage comes from that willingness to reinvent yourself while you’re successful. And there are very few companies out there that have that attitude, that have that in their DNA. The reason this alliance is a complete game-changer is because there isn’t anyone that’s looking at business innovation all the way through to business transformation the way Strategyzer and Emergn can do. I believe it’s about really creating an end-to-end solution. A better way to manage your portfolio of existing products and business models and a better way to create a portfolio of new opportunities where the best ideas will emerge. So creating that end-to-end solution, helping organizations transform to become more nimble, more agile, more resilient to disruption, hat’s what I think we can better deliver together than as separate pieces because we need that full range. From ideas, innovation, testing, and iterating all the way to managing a portfolio of existing products, businesses, and brands. I’d say it’s a client that really wants to make change happen. And that sounds silly, but it’s not because when, as a senior leader, you really on to transform your organization, you’re putting your career on the line. It is risky to a certain extent because, you know, you have to deal with uncertainty. But the good news is also that we now know how to do this. These are processes. So, really, the willingness to change, the willingness to get started, that is the key thing that I want to see in a client. I think it’s a customer who actually wants to understand what these big words like innovation and transformation mean for them and their employees and their clients. You have to know that you’re going on a journey that’s going to require change. And it’s going to require new thinking that probably doesn’t exist in the company today, and that’s not because they’re not brilliant companies.
