Realizing the value of ideas
Nine key principles for active portfolio management
Most organizations don’t struggle to generate ideas. Demand always outstrips supply. The challenge is deciding which ideas to pursue, how to allocate constrained resources, and how to focus on the work that delivers the most value.
In “Realizing the value of ideas,” we introduce nine principles for managing an ideas portfolio actively, helping organizations compare ideas effectively, balance risk, and focus resources on what matters most.
Inside, you’ll discover:
- Why traditional portfolio management fails: how stage gates and static prioritization lead organizations to “do the wrong things well”
- The nine key principles for managing for value: from capturing and comparing ideas to making economic trade-offs and applying incremental funding
- How to quantify the cost of delay: why time is often more scarce than money, and how to trade time against other measures
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