Breaking the failure cycle: how product-led organizations make change stick
Building the capabilities that make transformation last
When change feels endless but progress feels scarce, something’s broken.
Across industries, teams are weary from massive change initiatives that are top-down, short-lived, and all too often fail to deliver promised outcomes. This paper explores a growing crisis of confidence in transformation, and a better path forward. One that trades rigid programs for continuous learning. One that recognizes failure as part of progress. One that helps teams navigate change with clarity and direction.
What failure and fatigue reveal about how we work
Drawing on insights from Harvard Business School professor Amy Edmondson and Emergn’s two decades of experience helping global companies navigate transformation, we show how organizations can escape the cycle of stalled change initiatives and disengaged teams by rethinking the very structures that shape how work gets done.
The shift is strategic and starts with building the capabilities, systems, and mindsets that make change stick.
Inside the paper, you’ll discover:
- Why transformation fatigue is more than burnout, and how it erodes trust, engagement, and progress
- What distinguishes successful, product-led organizations that embed continuous change
- How intelligent failure and psychological safety help teams learn, adapt, and keep going
- A behind-the-scenes look with leadership takeaways on how Raiffeisen Bank International’s Retail Group (RBI) is managing change to achieve better business outcomes
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