Product Innovation

By focusing on customer needs, Product Innovation surfaces new sources of value quickly.


How can I bring new ideas to market with more impact?

Not all promising ideas turn out to be good ideas. Yet how much time and money is wasted on the innovation process? Too often the focus is on the process at the expense of the outcome. We focus on what makes a good idea. We review existing ideas or uncover new ones. Then validate them quickly in terms of the value they offer your customers.

Desirability, Viability, Feasibility venn diagram where the intersection identifies where product innovation happens


We apply our principles of Value, Flow, Quality to Product Innovation. It shows you the value of each idea. It improves the flow of innovation in your organization. And it ensures the quality of the outcome.

Our people aren’t just technically proficient. They embrace change and experimentation. We help you validate the good ideas you already have. We also unearth ideas from work you’re doing and validate those. The shortlist we create may contain big ideas or small ideas. But they will always be good ideas that will help you stand out in the market.

Discovery, Alpha, Beta, Live process to lead to Product Innovation

How to get started

From starting with a new idea to understanding what your customers really want to see from your product. Your most urgent priorities will determine where to start with Product Innovation.

Product Lab

Do you want to quickly develop a new idea using good product management? Our Product Lab is an ideal way for you to do this. Your team will leave enthused by the idea and new ways of working, with a clear action plan for next steps.

Customer Journey Mapping Workshop

Are you looking to visualize your customer journey? A customer or user will go through a journey to complete their ‘Job To Be Done’. Through Customer Journey Mapping, we will establish baseline customer moments that matter to them.

Product Health Check

Do you need to know how your existing product performs? Our Product Health Check examines current performance. It uses product measures and indicators that can be plotted against the Product Lifecycle Model to inform the potential future product direction and strategy.

Leading by Example

For when you just need to get it done, we can do it for you.

Product Innovation can take time to get right. If you need to complete the task at hand now, then you could call on Leading By Example. We’ll add key personnel to your team – like a Product Manager – to get the work done. Your people can learn best practice along the way. And you’ll still deliver what you need to deliver, when you need to deliver it.

Let’s have a conversation

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