Our new system of work for Product Innovation made an immediate impact. It gave the formerly slow whiskey brand a new ability to innovate, facilitate Agile thinking and improve customer experience.
The new approach helped the company itself identify, develop and focus on breakthrough innovation. This means it can not only accelerate the process of getting new products to market and through regulatory red tape right now, it’s in a good position to do so for the future too.
The new way of working is geared toward the mindset of experimentation and how to develop new concepts, categories, and delivery mechanisms. All of which are essential in quickly getting new whiskeys into the hands of consumers.
This customer centricity is now key to all internal measurements and metrics. By focusing on how a new process can drive a better customer experience, the company has a platform for making the organizational changes required to respond. With enhanced feedback loops built in for super-fast feedback, this leading whiskey maker is set to continue its success through much more agile decision-making.