We introduced them to an experience concept validation process – a six-week combination of user research, design sprint, prototyping, and user testing.
The most important step in any product journey is understanding the problem or need and how the product will solve this. Our teams map this journey by engaging with end users. This uncovers daily routines and behaviors as well as the issues they face when fueling their vehicles in pump stations.
Our discovery phase tested client assumptions around paying for fuel at the pump. Using these insights, we brought together different stakeholders and embarked on a design sprint to let the best idea shine through.
The process itself identifies the problems and goals, and positions problems on a journey map. This leads to idea generation, potential prototypes, and the opportunity to validate a potential solution. For them, the design sprint was laser focused on answering a single question: “How should we deliver a digital payment solution at the pump?”