[Podcast] How Great Leaders Win Support for Innovative Ideas

Emerging World of Work Podcast - Team meeting and brainstorming session

It’s one thing to come up with ideas and test them in the market. How do you find a way to win the resources and support to bring ideas to life? To find out, we interview Jeff Dyer and Nathan Furr, co-authors of the new book “Innovation Capital: How to Compete – and Win – Like the World’s Most Innovative Leaders.” They share insights from their research and conversations with some of the top leaders of our time, like Jeff Bezos, Elon Musk, and Marc Benioff, explaining how they compete for, and obtain, the resources they need to bring ideas to life.


  • Jeff Dyer is a professor of strategy at both Wharton and Brigham Young University
  • Nathan Furr is an Assistant Professor of Strategy at INSEAD, where he teaches innovation and technology strategy.

Get their book: “Innovation Capital: How to Compete–and Win–Like the World’s Most Innovative Leaders

The Emerging World of Work is podcast for leaders who want to ensure their business is keeping pace in a constantly changing landscape and in a strong position to grow. Each episode explores a different theme related to the world of work, with insights from the world’s top thinkers on the transformative enterprise.

This season, we’re talking about innovation. How do great leaders inspire, engage and motivate their people to create lasting innovations that lead to personal growth and business value?

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