Bringing new ideas to market is slow and expensive, and is based on projects and project management. It doesn’t lead to high-engagement between business owners, product managers and technology teams.
We have published a timely piece, featuring updates to the original issue, that will help you make this important shift and change the way you think about delivering value.
A new perspective
Projects push a mindset of governing for certainty. Products promote a governance model that favors discovering what customers really want and need, and a longer-term investment strategy that improves the quality of systems and products.
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