Moving from projects to products
The importance of a product mindset.
Bringing new ideas to market is slow and expensive and is based on projects and project management. It doesn’t lead to high engagement between business owners, product managers and technology teams.
We have published a timely piece, featuring updates to the original issue, that will help you make this important shift and change the way you think about delivering value.
A new perspective
Projects push a mindset of governing for certainty. Products promote a governance model that favors discovering what customers really want and need, and a longer-term investment strategy that improves the quality of systems and products.