Customer

Product-centricity is more than a trend. Discover why customer value, adaptability, and product leadership are reshaping how companies operate.

Businesses always seek ways to improve their processes. Learn how customer journey mapping is an excellent way to deep-dive into those processes.

Many government suppliers offer quick-fix tech solutions, but are these products and solutions really getting to the heart of the issue?

Design systems and our Experience Design expertise enable businesses to build better digital products in a more consistent way.

Learn how your business can benefit by moving from projects to products and five questions to consider.

Learn how UX research is transforming product development and why it's vital to view services from end-to-end.

Gain a holistic understanding of your competitive landscape in order to differentiate your company and your products.

Key themes that bubbled to the surface, which we expect will become the focal point for insurance companies looking to improve their customer experience this year.

Mobile app users are exceeding web users, but whether they are the company’s customers or its employees, developing a mobile app doesn’t start with the technology, it starts with the customer journey.

Apple knows how to build products that people love. In order to accomplish that, they use empathy to learn a lot about their users. They don’t always take the ideas or solutions of their customers or users, but they do listen intently to the problems being described.

Even when creating brand new products and services, enterprises are fortunate to have a customer base and audience. But, this can be a weakness unless time and energy are spent on continuing to build and nurture the audience.

Delighting speaks to great pleasure and great satisfaction. But should delighting be a new normal vs an old, overused term?

It’s easy to jump to wrong conclusions in what’s happening in the minds of customers and users. How do you see how a customer truly feels and reacts to what you’re offering?

MVP is one of the terms that seems to generate a lot of traction during an Agile transformation. It seems people are happy about trying to do ‘just enough’ to accomplish a goal. But, for companies with a fixed mindset the term can get quickly abused.

‘How do I write a great User Story?’ has to be one of the most common questions and requests we've heard. The best stories have the strongest and most identifiable characters – people you can connect with.