Play the long game

When it comes to growth, many of us fundamentally accept that it takes time to see substantial growth in any investment. For example, if you invested $1,000 in Apple ten years ago, today it would be worth approximately $6,300. Don’t stop there, if that same $1,000 was invested in Netflix, it would be worth over $52,000 today!

When it comes to financial investments of that kind, we’re more apt to play the long game because we’ve been programmed to believe that it takes time for our money to grow, unless of course you’re a day or swing trader (a whole other article). But when it comes to developing a business, running a change program or building a product, our willingness to play the long game isn’t quite the same.

“Rivers know this: there is no hurry. We shall get there someday.” – A.A. Milne

We’re in a rush to get revenue, sometimes at any cost. We move quickly to avoid being late to market, although I’m reminded each year that timing is everything when I see Apple compete with every other smartphone company in terms of the release dates of the next phone. There is wisdom in playing the long game, simply because it really does take time to realize the benefits you seek and all that goes with it.


How would you view your current effort(s) through the lens of playing the long game? What would you change?

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