Most of us describe experiences and relationships by saying something like “It feels good or right” – our feelings are a major contributor towards what we choose or don’t choose, and this includes who we work with or for and how we invest our time and energy.
“Connecting emotionally with my client is a necessary part of the most successful design” – Luis Blanco, Designer
Much of customer experience and product management boils down to how a user ends up “feeling” about your product or service and the emotional connection it delivers.
Think about a product or service you’ve recently invested in and how it made you feel better and more positive or confident. How would you change what you do to deliver that same emotional connection?